The Communication Scorecard.

A new method of com­mu­ni­ca­tion manage­ment, based on the Balan­ced Score­card method, is on the run to con­quer my media stu­dents and the lea­ding media and com­mu­ni­ca­tion agen­cies in Ger­many: the »Com­mu­ni­ca­tion Scorecard«.

Com­mu­ni­ca­tion affects every sin­gle value dri­ver and thus its­elf beco­mes a cru­cial value-adding fac­tor in a com­pe­ti­tive environ­ment in which pro­ducts and ser­vices incre­a­sin­gly resem­ble each other. Howe­ver, it must be clo­sely lin­ked to cor­po­rate management’s busi­ness para­me­ters if it is to ful­fil its inten­ded purpose.

First Model Worldwide.

The Com­mu­ni­ca­tion Score­card® pro­vi­des a new model for com­mu­ni­ca­tion manage­ment, com­bi­ning »soft« and »hard« fac­tors. This makes com­mu­ni­ca­tion con­trollable and mea­sura­ble; com­mu­ni­ca­tion and cor­po­rate stra­tegy are interlocked.

The book is writ­ten cle­arly, is up-to-the-minute and has a sound sci­en­ti­fic basis. The aut­hors have con­side­ra­ble inter­na­tio­nal expe­ri­ence in com­mu­ni­ca­tion manage­ment and consulting.

The Com­mu­ni­ca­tion Score­card®, which is model­led on the Balan­ced Score­card deve­l­o­ped by Kaplan/Norton, is the first model world­wide to pro­mise suc­cess by inte­gra­ting com­mu­ni­ca­tion con­trol­led by mea­su­red varia­bles into cor­po­rate stra­tegy, thus tra­ce­ably influ­en­cing growth in cor­po­rate value.

The aut­hors:

• Mark Som­mer­hal­der, Ph.D., inde­pen­dent cor­po­rate com­mu­ni­ca­ti­ons con­sul­tant (Mark Som­mer­hal­der Con­sul­ting and Stei­ner, Meili, Som­mer­hal­der) in Zurich since 2003.
• Ralf Hering, Mana­ging Part­ner of HERING SCHUPPENER Unter­neh­mens­be­ra­tung für Kom­mu­ni­ka­tion GmbH since 1995, Mem­ber of the Glo­bal Board of the GCI Group and AMO, a lea­ding inter­na­tio­nal finan­cial com­mu­ni­ca­tion network.
• Bernd Schup­pe­ner, Ph.D., Mana­ging Part­ner of HERING SCHUPPENER Unter­neh­mens­be­ra­tung für Kom­mu­ni­ka­tion GmbH since 1995. Lec­tu­rer in Com­mu­ni­ca­tion Manage­ment at the Uni­ver­sity of Leip­zig since 2001.

138 pages, 11 illus­tra­ti­ons, board-bound, EUR 27.50. Order online

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